Last week we reported about KTM Boss buying Husqvarna, and now some more inside information. After buying Husqvarna at the top of the market, BMW has ditched the rand after only four years and considereable investment in the business. Although the German firm recorded record sales in 2012, the firm wants to maintain sustainable growth in its core markets – Tarmac based motorcycles.
Husqvarna sold 10,751 motorcycles last year, up 16 percent on 2011, but still BMW has decided to consolidate and shave costs rather than compete for a bigger share of a smaller pie in the off road world.
The buyer of Husqvarna is interesting in many respects. As we told you last week, it is Pierer Industrie (AG), effectively Stefan Pierer, the boss of KTM – and also the owner of Husaberg. It is easy to imagine that there could be a conflict of interest here, so it remains to be seen how the KTM board react to this. We'll be watching with interest....