Kawasaki Announce Monster Partnership
The Kawasaki Racing Team is excited to announce that it will be joining forces with the meanest energy drink on the planet, Monster Energy, for its assault on the 2008 and 2009 MotoGP World Championships.One of the two leading energy drink brands in the United States, Monster Energy has an undoubted passion for racing, with involvement in many motorsport activities worldwide. The partnership with Kawasaki in MotoGP, the pinnacle of two-wheeled motorsport, is a natural progression for Monster Energy, as they look to expand into the European market following their successful collaboration with Kawasaki's factory road racing and motocross teams in America.
It's an exciting start to a new era for the Kawasaki Racing Team.
The two-year partnership with Monster Energy marks the first time that a major consumer brand has appeared on the side of Kawasaki's Ninja ZX-RR MotoGP machines since the Japanese engineering powerhouse returned to the premier class six years ago, after an absence of more than two decades.
The Kawasaki Racing Team's new livery, complete with Monster Energy branding, will be unveiled for the first time during pre-season testing in Phillip Island, Australia on 29 January, when riders, John Hopkins and Anthony West, continue their build up to the 2008 MotoGP season.
Yoshio Kawamura: Managing Director, Kawasaki Motors Racing B.V., "The partnership with Monster Energy is another important indicator that Kawasaki are now regarded as a real contender in the MotoGP World Championship, and not just in the racing paddock. The fact that we've been able to attract a leading, non-industry consumer brand to the team, and that Monster Energy will use their association with Kawasaki to spearhead their move into the European market, shows just how much progress we've made as a manufacturer since returning to the premier class in 2002. Monster Energy have had an incredibly successful partnership with Kawasaki in the United States, and we are looking forward to equal success as we take the same collaboration onto the world stage over the next two years."
Michael Bartholemy: Competition Manager, Kawasaki Motors Racing B.V., "If we've learn't one thing about Monster Energy since we started talking to them about this partnership it is that they share the same passion for racing that is endemic in Kawasaki. And, of course, they have the same affinity for lime green; I guess you could say it's a perfect match. This is a major departure for the Kawasaki Racing Team, as the partnership with Monster Energy over the next two seasons will mean for the first time Kawasaki will feature an outside industry sponsor on the side of our Ninja ZX-RR machines. We have made big steps forward over the past 12 months, which is what attracted Monster Energy to Kawasaki in the first place, and I hope that if we can continue this forward momentum through the 2008 season then we will be able to persuade them to make the step up to title sponsor for 2009."John Lee: Director of Sports Marketing, Monster Beverage Company, "Monster Energy enjoyed its first foray into the world of MotoGP this past season with John Hopkins and we were very pleased with the feedback we received - especially on an international basis. We view MotoGP as the two-wheel equivalent to Formula One and Monster Energy's action sports marketing philosophy was built on a motorcycle racing foundation, particularly in American motocross and Monster Energy AMA Supercross. As we move forward with our international marketing efforts, involvement with MotoGP was a logical decision for us and we're looking forward to following Hopper's spectacular rides aboard the Monster Energy branded Kawasaki Ninja ZX-RR machines."
Scott Sepkovic: Monster Beverage Company, "Monster Energy views MotoGP as the pinnacle of two-wheel motorsports. That said, it's a highly important platform for building the Monster Energy brand. Monster Energy is poised to take on the global energy drink market and what better way to place ourselves than with the Kawasaki Racing Team in MotoGP.
